After reading Netconcepts’ latest white paper, Chasing the Long Tail of Natural Search, during the August eTail conference in Philadelphia, PA, Catalog Success Associate Editor, Matt Griffin. Griffin wrote this article.
Griffin discusses why the (over discussed, under explained) 80/20 rule has such validity on search engine marketing of today’s business. He also summarizes Netconcepts’ key tactics to capturing the Long Tail of Natural Search.
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This article from the IT section of the Herald highlights five technology trends that are changing the face of retailing. Our own Stephan Spencer weighs in with his thoughts on where things are heading…
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Twelve months after its website redesign, House of Travel saw its onsite sales grow six-fold - results that can be measured in increased traffic to the site and in keyword ranking.
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If your company is not at the top of Google’s natural unpaid results, particularly for keywords you should be there for, it’s a worry - not just to you but to your customers.
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Matt Griffin, Alan Rimm-Kaufman, and Joe Dysart discuss, in this article, new concepts for companies to attract customers and keep them “involved” through the checkout proccess. It may be a series of tactics or success may fall on just one tactic.
This article explains, in some detail, new concepts and new twists on old concepts. One of these successful marketing concept is blogging. “Blogging should be part of any online retailer’s SEO arsenal,” says Stephan Spencer, Founder and President of Netconcepts.
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Tim Parry author for Multichannel Merchant discusses the dark-side of the Blogosphere. Links, community, and sharing are all great aspects of Blogging. However, slander and company wrong-doing, when posted on blogs, can have severe consequences.
Parry turns to Found and President of Netconcepts, Stephan Spencer for best practice advice on the blogosphere. Spencer contributes 5 Tips for Beginning Bloggers. These tips include…
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Stephan Spencer, founder/president of Madison, WI-based Web development and marketing agency Netconcepts, weighs in with eTailer about where search is headed.
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“There are a lot of improvements that could be made to Kiwi e-commerce websites in regard to usability, although there are some great examples of Kiwi websites that are doing a great job.”
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Netconcepts President Stephan Spencer has some key advice for Technorati to counteract the challenge from its new blog search engine rival: Google.
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Blogs and RSS feeds may sound like a lot of nerdy buzzwords, but President of Netconcepts Stephan Spencer wades in with his thoughts for webpronews.com, particularly when it comes to driving search engines to one’s site. It’s all about personalizing the content they receive he says.
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